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Clue Pony

Tools to add links to lessons safely, measure resource usage and build trust between publisher and teacher.


Clue Pony is an independent provider of shortened, permanent and measured links to educational resources.


Resource linking

We believe that trusted, safe and permanent links to digital resources is essential to the discovery and usage of excellent educational content. That is why we help publishers create short URLs that teachers can easily incoporate into lessons. We’re committed to improving the discovery of educational content and understand that our job is to help our Publisher partners understand how their content is used in classrooms, so that they can create more of the content teachers really want.


Pre-print services for publishers

By using our Pre-Print Resources service, educational publishers can make in-production digital assets available to the teaching community before the printed book is published.

It's a great way to get content in schools, driving sales and engagement around a title before it is launched.

Contact us to learn more about our Pre-Print Pony IDs. 


Resource usage and impact

Clue Pony does its very best to supply publishers with new insights about how their content is being used. We provide Teacher's with free accounts and a range of tools to help them incorporate our publisher's content into Lessons as Clue Ponys. Our reports, generated from every clicked Clue Pony, signals that a resource was used in a classroom, not just viewed or downloaded. Contact us to learn how we can help teachers incorporate your content into their lessons.

Educational Publishers and Teachers use Clue Pony every day.


Clue Pony Link management and data reports for publishers are coming in 2018. Register now to lock in the Clue Pony service for free for the first 30 days after launch in 2018.

Teaching Professional

£ 0 for ever
  • For Teaching professionals creating occasional Clue Ponies. 
  • Unlimited Clue Ponies per month
  • No Ads
  • Create and share Clue Pony Collections
  • Unlimited use of Clue Ponies in Lessons
  • Single Resource Impact Dashboards


£ 100 per month
  • For publishers making fewer than 100 digital resources available each month.
  • 110 Front List Clue Ponies per month included
  • No Ads
  • 1000 Back List Clue Ponies included
  • 20% discount on additional Clue Pony Bundles
  • Publisher Usage Dashboards
  • Email Support


£ 300 per month
  • For larger volume publishers seeking increased ROI on digital marketing campaigns 
  • 350 Front List Clue Ponies per month included
  • No Ads
  • 5000 Back List Clue Ponies included
  • 25% discount on additional Clue Pony bundles
  • Usage Dashboards as Independant + Subject Usage
  • Email and Telephone support


£ 600 per month
  • Large publishers with bigger teams, national and international traffic. Enterprise level services 
  • 1000 Front List Clue Ponies per month included
  • No Ads
  • 10000 Back List Clue Ponies included
  • 33% discount on additional Clue Pony bundles
  • Usage Dashboards as Premium + Sector Wide
  • Link processing API
  • Dedicated Account Manager
  • Email and Telephone support

Need to upgrade?

Ad-hoc bundles that give you the additional marketing support you need when you need it.

£ 50

Standard bundle

Create 50 Clue Ponies and usage reports

£ 100

Business bundle

150 Clue Ponies and usage reports

£ 500

Premium bundle

An additional 1000 Clue Ponies and enhanced usage reports

Our blog posts

We often write about how teachers and publishers can manage the links they make to educational resources. Subscribe to the blog to receive the latest posts direct to your inbox.


The impact of dead links in education and publishing.

The notion that links to educational resources 'die' is not new. This article from Markwell and Brookes describes 'Link Rot' affecting the teaching of biochemistry in 2003.


Best practices when linking to online resources

The Internet is an endlessly rich world of sites, pages and posts — until it all ends with a click and a “404 page not found” error message. The hyperlink was conceived in the 1960s, and there’s no doubt that the first broken link soon followed.


Welcome to Clue Pony! How does it work?

We know that first impressions are important, so we've put some some initial Getting Started posts that will help you get familiar with Clue Pony in no time. This is the first one!